New tradition-making style, this way.



Words: C. Stewart

If your big day is happening in the coldest months of the year, summery groom staples aren’t going to cut it in a draughty church or wintry outdoor wedding shots. So, what to wear?

Your wedding’s location and styling themes will influence your outfit – perhaps the flowers for your day will have a wintry theme, or your country manor location is more suited to a heritage look. There are still ways to stand out in a look that’s all yours, though.

As a general rule, dark hues and winter-weight fabrics are made for crisp weather and shorter days, but cooler shades can also look great in winter light so don’t be afraid to step beyond the cold-weather clichés.



Tweed for grooms

Tweed tailoring is a popular choice for grooms, and with good reason. This heritage cloth has a warming hand-feel that’s great for a rustic wedding theme. But today’s tweeds also lend themselves to city celebrations and more minimalist tastes in sharp cuts and less traditional colours.

Spun using heavyweight wool, Donegal suits are made for cold-weather occasions. This Irish tweed is known for its subtle flecked appearance, so will add a little texture to proceedings too. For more texture, try a herringbone-weave tweed. With both visual and tactile interest, it’s a proper departure from any weekday suiting – exactly as your wedding suit should be.

Deep shades will particularly suit winter wedding days, but light grey or blue are curveball choices that will look great in icier themes. For accessories, a knitted tie and suede shoes will set off the matte texture of your tweed suit nicely.


Checked wedding suits

Pattern’s a bolder tailoring take on any day, but we’re seeing more grooms squaring up to braver looks on their big days too. A classic Prince of Wales or glen check will never date, while graphic-check fabrics are a modern choice that’ll set you apart from your guests.

Tone-on-tone check suits in grey or navy will always look elegant and form a great base for just about any shade of accessories. If you’re looking to embrace the spotlight, there’ll be no mistaking you for anything but the man of the moment in an aqua or pink-flecked windowpane suit and a vintage-inspired double-breasted waistcoat.

Alternatively, make grey work even on grey days by choosing a checked suit with rich accent tones, like our grey and brown version above. It’s made with insulating wool so will help to keep you warm no matter how long you have to pose in the cold for photos.


Black-tie wedding

Seeing as it’s going to get dark at 4 pm, winter’s as good an opportunity as any to lean into the all-out evening glamour of a black-tie wedding. Because really, if you can’t dress to the nines on your wedding day when can you?

You’ve got a few options here. You can go for the enduring classic of a sleek wool tuxedo and add all the traditional trimmings like a white dress shirt and high-shine shoes. Or try one in an inky navy shade as a subtle but effective way to differentiate yourself from your guests.

But, really, nothing suits a winter celebration like a statement dress jacket. Choose one in a deep hue like midnight blue or this season’s trending neutral take and finish off the look with a properly tied bow tie.


Flannel groom suits

If your big day’s taking place in the depths of winter, you need a cloth that can stand up to the cold. Enter: flannel.

Spun using insulating wool, our flannel suits have a brushed finish that traps warm air, making them an extra warm choice. It was originally worn by Industrial Revolution railway workers, so if it can keep them warm you can rely on it to keep the cold out at your wedding – and you can get on with warming everyone’s hearts with your vows instead.

Today, it’s less workman and more refined with a super-soft handle and saturated colours like plum, green and blue in a modern, matte finish. Wear yours as a three-piece or try it with a woollen knit for a more relaxed take.